When Golden DVD Opened 10 Years Ago,it Competed with Only

question 130

Multiple Choice

When Golden DVD opened 10 years ago,it competed with only one or two other DVD stores within a five-mile radius.Today,there are eight stores within that radius,including two Rogers Videos,each a half-mile away in different directions.
There is little doubt that independently owned DVD stores are having a tough time competing with chains such as Rogers Video and Netflicks,but many are finding their own special ways of surviving.Part of the solution has been in supplementary merchandise and services such as sports cards and video camera rentals,or renting and selling the X-rated titles shunned by many chains.Lower rental fees also are prevalent among independents,but the key to success in the mom-and-pop businesses appears to be personalized service.Golden DVS provides services like holding DVDs for its customers upon request,recommending titles,and helping parents to choose movies that they can watch with their children.To add value,Golden Video also sells comic books,sports cards,candy,and DVD accessories and provides repairs for DVD players at the store.With friendly and value-added services,Golden Video has boosted business,in spite of the stiff competition.
-Refer to Golden DVD.How is Golden DVD's ownership best described?

• A)It is a franchise.
• B)It is a wholesaler.
• C)It is a distributor.
• D)It is a retailer.

---

Definitions:

Two-Factor Theory

A theory by Frederick Herzberg that identifies motivation and hygiene factors as key to employee satisfaction and performance.

Work Outcomes

The results or outputs generated from the efforts and activities of employees or teams within an organization.

Good Performance

A measure of how well a task is executed or the success level of an endeavor or employee.

Expectancy

The probability that the amount of work effort invested by an individual will result in a high level of performance.