Many Technologically Advanced Retailers Are Using a Technique to Interpret

question 72

Multiple Choice

Many technologically advanced retailers are using a technique to interpret the huge amounts of data collected through their point-of-purchase scanning equipment.The examination looks for products that are commonly purchased together to help retailers merchandise their stores to place products in the right places.What is this process?

• A)market-basket analysis
• B)simulated test marketing
• C)market cross-tabulations
• D)customer lifestyle analysis

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Definitions:

Detrimental

Causing harm or damage; often used to describe actions or conditions that negatively affect one's health, well-being, or success.

Suicide Rates

The proportion of individuals in a population who die by suicide, often expressed per 100,000 people per year.

Favorable Circumstances

Conditions or situations that are advantageous or beneficial towards achieving a goal or outcome.

Visualizes

The act of forming mental images or concepts that are not immediately present to the senses.