The First Wawa Store Opened in 1964

question 65

Multiple Choice

The first Wawa store opened in 1964.Today the company has 15,000 employees and owns and operates more than 100 units in Eastern Canada.The chain's sales topped $2 billion in 2002.Wawa began as a store for distributing Wawa dairy products.Since then it has gotten into the gasoline business to increase store traffic,but its primary draw is hot meals and cold sandwiches in a quick-service restaurant format that mimics a shopping mall food court.Personalization is a fundamental part of the store concept and is built into things such as coffee and sandwiches.The stores have an eight-head cappuccino machine where customers can mix and match whatever flavours they want and add steamed milk or cream,all for the same price as a regular cup of coffee.In addition to being restaurants,Wawa stores also do a big business in a limited line of high-turnover convenience products and can accurately be described as mini-supermarkets.
-Refer to Wawa.Who buys most of the merchandise sold in the individual stores?

• A)a franchisee
• B)the home office
• C)a store manager
• D)a licensee

Understand the utility of role reversal and symbolic analogies in understanding opposing views.

Grasp the importance of managing single-issue conflicts and their potential for resolutions.

Understand various strategies to make options more desirable and the concept of fractionalizing conflicts.

Identify the indicators of constructive bargaining relationships and strategies for de-escalation.

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Definitions:

Distribution Centers

Facilities that store and distribute products and materials to retail locations, wholesalers, or directly to consumers, acting as a pivotal point in the supply chain.

Universal Product Codes

are unique 12-digit numbers used to identify retail products worldwide, facilitating the tracking, inventory, and sales processes.

Contractual Marketing System

A network of agreements between various parties in the distribution channel to promote, distribute, and sell products.

Four Ps

A marketing mix model that includes Product, Price, Place, and Promotion, used by businesses to consider key factors in marketing strategies.