Barwon Lita Owns a Shoe Store Where He Also Sells

question 141

True/False

Barwon Lita owns a shoe store where he also sells women's purses,Hello Kitty stationery,scented candles,Godiva chocolates,Lladro figurines,romance novels,and greeting cards.Lita uses multibrand merchandising.

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Definitions:

Negative Reinforcer

An unpleasant stimulus whose removal leads to an increase in the probability that a preceding response will be repeated in the future.

Immediate Reinforcer

refers to a reward that occurs directly after a behavior, enhancing the likelihood of that behavior occurring again in the future.

Latent Learning

Learning that occurs without immediate reinforcement and is not demonstrated until there is an incentive to perform.

Law of Effect

A principle in psychology stating that responses closely followed by satisfaction will become firmly attached to the situation and therefore more likely to recur in similar situations.