For Its New Jeep Compass,Chrysler Has Launched a New Campaign

question 142

Multiple Choice

For its new Jeep Compass,Chrysler has launched a new campaign targeting young hip consumers.To reach its target,Jeep's advertising agency is using music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency has devised a host of bobblehead characters that represent the wide variety of potential Compass buyers.
-Refer to Chrysler.Which role is the ad agency acting?

• A)decoder
• B)sender
• C)encoder
• D)channeller

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Definitions:

Field Experiments

Research studies conducted in natural settings outside the laboratory to investigate the effect of manipulated variables in real-world situations.

Exact Replication

A type of replication of research using the same procedures for manipulating and measuring the variables that were used in the original research.

Procedures

A series of actions or operations conducted in a certain order or manner to achieve a result.

Laboratory

A controlled setting designed for scientific experimentation, observation, and research.