For Communication to Be Effective Which of the Following Should

question 20

Multiple Choice

For communication to be effective which of the following should happen?

• A)Marketing managers should use both interpersonal and mass communications.
• B)Marketing managers must ensure a proper match between the message to be conveyed and the target market's attitudes and ideas.
• C)Marketers advertising messages should be general enough to cover all ages, social classes, and education levels.
• D)Marketers should use televised instead of print communication.

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Definitions:

Goodwill

The value attributed to a company's brand name, customer base, customer relations, employee relations, and patents or proprietary technology.

Initial Value Method

An accounting method where investments are recorded at their purchase cost, without subsequent adjustment for market changes.

Identifiable Net Assets

Assets of a company that can be clearly identified and measured, used in business combinations to determine the amount of goodwill or gain from a bargain purchase.

Book Value

The value of an asset as recorded on the balance sheet, calculated as the cost of the asset minus any depreciation.