GM Is Using Blogging to Communicate with Customers Online

question 132

Multiple Choice

GM is using blogging to communicate with customers online.GM's vice chairman Bob Lutz-an auto industry veteran and the company's director of product development-began a blog about the company in 2005.Once readers realized it really was Lutz and not an advertising ploy,they quickly warmed to the idea and appreciated his candid comments about GM and its competition.What is this an example of?

• A)a corporate blog
• B)an interactive website
• C)narrowcasting
• D)a market concentration strategy

---

Definitions:

Humanistic Psychologists

Psychologists who focus on individual potential and stress the importance of growth and self-actualization.

Behavioral Theories

Theories suggesting that behavior is learned through interactions with the environment, emphasizing the role of conditioning.

Psychodynamic Theories

A group of theories in psychology that emphasize the influence of the unconscious mind and childhood experiences on behavior.

Self-concept

An individual's perception of themselves, encompassing beliefs, feelings, and thoughts about one's own identity.