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When Heinz introduced its ketchup globally,it first had to deal with the fact ketchup is not a household staple outside North America.Heinz had to show foreign users how ketchup can be used.Globally,which type of advertising had Heinz had to primarily rely primarily on?
Actor-Observer Effect
A tendency to attribute one's own actions to external causes while attributing other people's behaviors to their internal characteristics.
Bystander Effect
A psychological social effect where people are less inclined to assist someone in distress if there are others around.
Diffusion Of Responsibility
A psychological phenomenon where individuals in a group are less likely to take action or feel less responsible because the responsibility is shared among all members of the group.
First Aid
The immediate assistance given to a person suffering from minor or serious illness or injury, to preserve life, prevent the condition from worsening, or promote recovery.
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