Which of the Following Best Describes the AIDA Concept

question 135

Multiple Choice

Which of the following best describes the AIDA concept?

• A)It assumes that the second step in the purchase-decision process is inertia.
• B)It does not explain how all promotions influence purchase decisions.
• C)It assumes that consumers regularly go through each stage of the process during all purchases.
• D)It indicates that the purchase decision is the same for high-involvement and low-involvement products.

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Definitions:

Privacy

The status of being protected against unauthorized access or exposure of individual data.

Knowledge

Information, understanding, or skill that one gets through experience or education.

Culture

The shared norms, values, beliefs, and practices that influence the behavior of groups of people, shaping their societal norms and interactions.

Personality

The combination of characteristics or qualities that form an individual's distinctive character.