Which of the Following Elements of the Promotional Mix Would

question 105

Multiple Choice

Which of the following elements of the promotional mix would be most effective for helping highly involved consumers make complex buying decisions?

• A)personal selling
• B)reminder advertising
• C)sales promotion
• D)public relations

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Definitions:

Right to Privacy

The concept that one's personal information is protected from public scrutiny, implicitly found in the Constitution's guarantees, as interpreted by the Supreme Court.

Supreme Court Cases

Legal disputes that are adjudicated by the Supreme Court, often setting important legal precedents.

Ninth Amendment

The Ninth Amendment to the United States Constitution addresses rights, retained by the people, that are not specifically enumerated in the Constitution.

Right to Privacy

A legal principle that protects individuals from unwarranted governmental intrusion into their personal and private affairs.