Fans of Cott's Black Cherry Soda Are Able to Explain

question 3

Multiple Choice

Fans of Cott's black cherry soda are able to explain why Cott's is superior to any other type of black cherry soda. Fans are scattered and are extremely brand loyal. The characteristics of this target market indicate that which type of promotional mix should be used?

• A)one with less publicity and sales promotion and more personal selling
• B)one with more advertising and sales promotion and less personal selling
• C)one with less sales promotion and more advertising and personal selling
• D)one with more advertising and less sales promotion and public relations

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Definitions:

Reservation Price

The maximum price a consumer is willing to pay for a good or service.

English Auction

A method of sale consisting of public bidding where the price ascends, and the highest bid wins the item.

Bid

An offer of a price by a buyer to a seller for goods, services, or financial assets.

Revenue

The income generated from normal business operations and includes discounts and deductions for returned merchandise.