Because Automobile Tires Are in the Maturity Stage of Their

question 7

Multiple Choice

Because automobile tires are in the maturity stage of their product life cycle, which of the following elements in the promotional mix should NOT be emphasized in the marketing of this product?

• A)public relations
• B)sales promotion
• C)reminder advertising
• D)personal selling

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Definitions:

Evaluating Alternative Solutions

The process of systematically comparing different options or strategies to determine the best course of action.

Benefits

Advantages or positive outcomes that come from certain actions or policies.

Costs

Costs represent the monetary value required for the production of goods or services, including expenses related to materials, labor, and overhead.

Timeliness

The quality of occurring at a favorable or useful time, especially in the context of making decisions or taking actions without unnecessary delay.