Which Type of Strategy Uses Aggressive Personal Selling and Trade

question 177

Multiple Choice

Which type of strategy uses aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or retailer to carry and sell its merchandise?

• A)kinetic
• B)pull
• C)foot-in-the-door
• D)push

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Definitions:

Value

The importance, worth, or usefulness of something, often determined by its perceived benefits or the satisfaction it provides.

Learning And Development

Organizational activities aimed at enhancing the knowledge, skills, and competencies of employees to improve their performance and career growth.

Base Pay

The fundamental salary an employee receives for their position, not including additional types of compensation such as overtime, bonuses, or other benefits.

Performance Pay

A compensation strategy that ties an employee's pay directly to their performance and achievements within the organization.