Slatescape Sells Crushed Slate to Be Used as a Decorative

question 56

Multiple Choice

Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. Initially, Slatescape was marketed heavily to home owners, but after years of radio and television advertising, Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Walmart. What is this new strategy called?

• A)kinetic
• B)push
• C)pull
• D)reinforcement

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Definitions:

Trade Secret

Confidential information that gives a business competitive advantage.

Non-Disclosure Agreement

A legal contract creating a confidential relationship, obligating parties not to disclose sensitive information revealed during a certain activity.

Disclosure

The act of making information known or revealed, often required by law in various legal and financial transactions.

Harm

Damage or injury that negatively affects someone or something.