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VIA Rail,the Canadian Rail Company,is Taking the Gloves Off in Advertisements

question 32

Multiple Choice

VIA Rail,the Canadian rail company,is taking the gloves off in advertisements and belittling its major competition,which is airline shuttles (frequent daily flights between major Canadian cities) .VIA Rail's new name for its frequent between city Metroliner is The Smart Shuttle.Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace.In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign,which includes television,radio,print,billboards,and posters in commuter railroad cars,targets business travellers,who,VIA Rail says,incorrectly believe the train takes far longer than the airplane to travel between two cities.One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam.Another shows a business traveller lumbering into the airport during a snowstorm.The announcer says,"Schedule a meeting.Take the shuttle.Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Cancelled" signs.The announcer continues,"Schedule a meeting.Take the Metroliner.Then cross your legs."
-Refer to VIA Rail.VIA Rail's campaign is designed to communicate to a large audience via television,radio,and print.Which type of communication is this?

Definitions:

Conduct Interviews

The process of gathering information from individuals, typically in a question-and-answer format, to assess their suitability for a specific role or task.

Clinical Approach

Involves methods that emphasize direct observation, treatment, and intervention in a field setting, often used in psychology, medicine, or social work practices.

Recruitment Decisions

The outcomes of evaluations and deliberations by employers regarding which candidates to hire for open positions, influenced by factors such as qualifications, fit, and organizational needs.

Compensatory Model

A selection decision model in which a high score in one area can make up for a low score in another area