Allyson Brown Is Trying to Develop a Promotional Mix for Her

question 36

True/False

Allyson Brown is trying to develop a promotional mix for her firm's new product,a sophisticated modular sunporch designed for use all year.She reasons that because her product is complex and carries high financial risks for consumers,the mix should concentrate on personal selling.

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Definitions:

Advertising Budget

The amount of money a company decides to allocate towards advertising its products or brand over a certain period.

Margin Of Safety

The difference between actual or projected sales and the break-even point, indicating the level of risk in a business.

Wire Strippers

A hand tool used to remove the insulation from electric wires to make connections or terminations.

Manufacturer

A business entity engaged in the production of goods through the processing of raw materials and components.