When Coca-Cola Was Accused of Deliberately Trying to Poison Consumers

question 97

Multiple Choice

When Coca-Cola was accused of deliberately trying to poison consumers in India by selling them soft drinks allegedly containing 27 times the maximum amount of pesticide that is permissible, Coke ran ads in national newspapers describing how much care it takes to guarantee the safety of the products it produces. What were these ads examples of?

• A)advocacy advertising
• B)selective advertising
• C)product advertising
• D)image advertising

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Definitions:

Neural Tube Defects

Birth defects of the brain, spine, or spinal cord occurring early in pregnancy due to incomplete development of the neural tube.

Folic Acid

A B-vitamin necessary for cell growth and metabolism, important for pregnant women to prevent neural tube defects in the fetus.

Hemoglobin

A protein in red blood cells that carries oxygen from the lungs to the rest of the body and returns carbon dioxide from the body to the lungs to be exhaled.

Mineral Supplement

A product taken orally that contains minerals which the body needs for good health but may not be consuming in sufficient amounts through diet alone.