An Ad for MasterCard Offered 0 Percent Interest on Any

question 68

Multiple Choice

An ad for MasterCard offered 0 percent interest on any balance transferred from another card by September 1, as well as no annual fee. What kind of an advertising appeal is this ad using?

• A)environmental consciousness
• B)health
• C)profit
• D)admiration

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Definitions:

Goals

Objectives or desired outcomes that an individual or organization aims to achieve within a specific timeframe.

Leadership

The act of guiding or influencing others towards the achievement of goals, characterized by inspiration, vision, and the ability to direct.

Coercive Power

Coercive power is an authoritative strategy based on the fear of punishment or the enforcement of discipline to influence others to comply with demands or expectations.

Withhold Positive Outcomes

A strategy or action where expected or deserved positive results are deliberately not provided or delayed.