Why Are Advertisers Looking to Alternative Media to Advertise Their

question 14

Multiple Choice

Why are advertisers looking to alternative media to advertise their products?

• A)guaranteed profits
• B)maximum advertising exposure
• C)to cut through the clutter of traditional media
• D)to minimize problems associated with reach

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Definitions:

Ethical Theory

A system of thought that explores the nature of morality and the moral choices individuals make.

Moral Development

Refers to the process through which individuals develop proper attitudes and behaviors toward other people in society, based on social and cultural norms, personal beliefs, and experiences.

Direct Consequences

Immediate results or effects that follow an action or decision without any intervening factors or mechanisms.

Kohlberg

Relates to Lawrence Kohlberg, a psychologist known for his theory on the stages of moral development.