What Is the Term for the Promotional Mix Element That

question 110

Multiple Choice

What is the term for the promotional mix element that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance?

• A)advertising
• B)mass communications
• C)public relations
• D)sales promotion

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Definitions:

Government Policies

Strategies and measures adopted by a government to regulate, guide, and control activities within its jurisdiction, affecting economic, social, and administrative spheres.

Managers' Actions

Decisions and activities undertaken by the management of a company to achieve its objectives.

Cash Bidding Price

The price a buyer offers to pay in cash for a specific asset during a competitive bidding process.

Common Stock

A type of equity ownership in a corporation, representing a claim on part of the company's profits and assets.