"Change Your Clock, Change Your Battery" Was the Name of an Ad

question 60

Multiple Choice

"Change Your Clock, Change Your Battery" was the name of an ad campaign jointly sponsored by Energizer and the International Association of Fire Chiefs. It was designed to encourage consumers to change the batteries in their smoke detectors when they reset their clocks due to daylight savings time changes. What did Energizer use?

• A)advocacy publicity
• B)lobbying
• C)product placement
• D)cause-related marketing

---

Definitions:

Peer Lending

A financial transaction in which individuals lend money to each other directly, often facilitated by an online platform, bypassing traditional financial intermediaries.

Savings Deposits

Accounts in financial institutions that allow individuals to deposit money and earn interest over time.

Import Substitution

An industrial trade strategy that favors developing local industries that can manufacture goods to replace imports.

Export Promotion

A trade policy designed to encourage exports.