Although Hundreds of Metrics Have Been Developed to Measure Social

question 10

Multiple Choice

Although hundreds of metrics have been developed to measure social media's value, these metrics are meaningless unless they are which of the following?

• A)considered separately from ROI
• B)used to predict specific consumer behaviour
• C)tied to key performance indicators
• D)built on the raw numbers of followers a brand has accumulated

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Definitions:

Human Resource Management

The strategic approach to the effective management of people in an organization to help the business gain a competitive advantage.

Unstructured Interview

A type of interview in which the questions are not predetermined, allowing for a free-flowing and open-ended conversation.

Graphic Rating

A method used in assessments where subjects are rated along a continuum or scale to visually depict their performance, attitudes, or feelings.

Checklist

A list of items or tasks that are checked off as they are completed or noted; often used for systematic verification or assessment.