Solved

Many Marketers Define Their Social Media Objectives Around Five Core

question 9

Multiple Choice

Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are,(2) talking--promoting products/services through conversations with customers,(3) energizing--finding enthusiastic customers and using them to sell to others,(4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.What do consumers' opinions about the value of social marketing reflect?

Definitions:

Pure Monopolist

A single seller in a market that has no close substitutes, giving the seller complete control over the price and quantity of goods or services.

Profit-Maximizing

The act of adjusting production levels, prices, or other business operations to achieve the maximum profit.

Local Monopoly

A market structure wherein a single firm dominates the market in a particular geographic area, often due to the absence of viable competitors.

Demand Graphs

Visual representations used to show the relationship between the price of a good and the quantity demanded over a certain period.