Many Marketers Define Their Social Media Objectives Around Five Core

question 64

Multiple Choice

Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are,(2) talking--promoting products/services through conversations with customers,(3) energizing--finding enthusiastic customers and using them to sell to others,(4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.Which of the following resources would be most likely to help an organization achieve the goal of energizing customers?

• A)Buzzillions,a product review site that works with retailers to identify customers who have purchased products and asks them to write reviews
• B)Google Analytics,a free service that shows businesses how visitors found their site and how they interact with it
• C)Site Volume,a service that measures the frequency of search terms across Digg,MySpace,and YouTube
• D)InnoCentive,a service that enables its clients to source ideas from their customers

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Definitions:

Rats and Pigeons

Commonly used animals in psychological and behavioral research to understand learning, cognition, and behavior patterns.

Think Clearly

The ability to understand, analyze, and communicate information logically and without confusion.

Fear God

A religious or spiritual concept that encompasses respect, awe, and reverence toward a deity.

Judgmental

Inclined to make judgments, especially moral or personal ones, about others often prematurely or without all the facts.