Many Marketers Define Their Social Media Objectives Around Five Core

question 26

Multiple Choice

Many marketers define their social media objectives around five core concepts: (1) listening--understanding what customers are saying and who those customers are,(2) talking--promoting products/services through conversations with customers,(3) energizing--finding enthusiastic customers and using them to sell to others,(4) supporting--enabling customers to help one another,and (5) embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.What is one way an organization might effectively use noncorporate blogs to help achieve its social media goals?

• A)by providing bloggers with products and/or money in exchange for a review
• B)by flooding the comments section of such blogs with positive comments about the brand or company
• C)by purchasing the blogs from the owners and converting them into corporate blogs
• D)by endearing the organization with anecdotes and stories about the brand

Understand the interpretation and application of the Establishment Clause by the Supreme Court.

Evaluate the contributions of elite and popular democrats to civil rights and liberties.

Appreciate the ongoing struggle and evolution of civil rights and civil liberties in American history.

Understand the concept of governmental authority and limits as interpreted in landmark Supreme Court cases.

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Definitions:

Land Improvements

Enhancements made to a parcel of land to increase its value, such as landscaping, drainage systems, and sidewalks, which are typically depreciatable over their useful life.

Diminishing-Balance Method

A method of calculating depreciation on an asset, where the depreciation expense decreases over time, applying a constant rate to the reducing book value of the asset.

Canada Revenue Agency

The federal agency responsible for administering tax laws for the Canadian government and various provinces and territories, as well as overseeing various social and economic benefit and incentive programs through taxation.

Income Tax Return

A document filed with the government that reports income, expenses, and other pertinent tax information.