In 2000,Jones Soda Used Its Website to Ask Its Mostly

question 37

True/False

In 2000,Jones Soda used its website to ask its mostly teenage customers to suggest new flavours,names,and labels and let other customers vote on which flavours should be introduced into stores.Jones Soda was practising co-creation.

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Definitions:

Market Penetration

A gauge of the level of sales or acceptance of a product or service in relation to the complete potential marketplace for it.

Diversification

The strategy of adding varied products, services, or markets to a company's portfolio to spread and reduce risks.

Diversification Analysis

A strategic approach used by businesses to expand their operations by entering into new markets or developing new products, often to mitigate risks associated with over-reliance on a single revenue stream.

R&D-Manufacturing Efficiencies

Improved productivity and innovation resulting from close coordination between research and development (R&D) and manufacturing processes.