You Are Responsible for Sales Promotion for Replenishmints,long-Lasting Breath Mints

question 128

Multiple Choice

You are responsible for sales promotion for Replenishmints,long-lasting breath mints that contain a blend of vitamins and other nutrients specifically formulated for smokers and for people exposed to tobacco in their environment.You need to introduce the mints to supermarket managers and owners,attract and identify new store contacts,and test market the response to Replenishmints.Which type of trade promotion would most likely help you reach your objectives?

• A)trade shows
• B)trade allowances and direct incentives
• C)push money
• D)direct sampling and store demonstrations