For Which of the Following Products Would Its Producer Be

question 6

Multiple Choice

For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?

• A)rosebushes
• B)washing machine/dryer combo
• C)snack food
• D)romance novel

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Definitions:

Attitudes

Psychological tendencies expressed by evaluating particular entities with some degree of favor or disfavor, reflecting how individuals think, feel, and are inclined to act.

Information Integration Theory

The idea that a person’s attitude can be estimated by averaging across the positive and negative ratings of the object.

Cognitive Algebra

Approach to the study of impression formation that focuses on how people combine attributes that have valence into an overall positive or negative impression.

American Social Psychology

A field of study within psychology that examines how the presence, thoughts, and behaviors of others influence an individual's feelings, thoughts, and behaviors within the context of American society.