The Price of the Good or Service Is a Key

question 19

Multiple Choice

The price of the good or service is a key decision for a marketer because it most significantly and directly affects which of the following?

• A)the product's distribution
• B)the product's demand
• C)the product's promotion
• D)the product's quality

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Definitions:

Piaget

A psychologist who is widely recognized for his work on the stages of cognitive development in children.

Cognitive Developmental Theory

A theory that describes how children's thinking develops over time, emphasizing stages of cognitive growth such as sensorimotor, preoperational, concrete operational, and formal operational stages.

Positive Reinforcement

A stimulus which, when presented after a behavior, increases the likelihood of that behavior being repeated.

Lacrosse

A team sport in which players use a lacrosse stick and a ball, with the objective to score by shooting the ball into an opposing team's goal.