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What Occurs When Consumers Are Sensitive to Price Changes

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What occurs when consumers are sensitive to price changes?


Definitions:

Hippocampus

A critical part of the brain involved in memory formation and spatial navigation.

Long-Term Memories

Memories that can be retained for long periods, potentially a lifetime, including facts, experiences, and skills.

Emotional Expression

The way in which a person outwardly shows their emotional state, including through facial expressions, gestures, and speech.

Dopamine

A neurotransmitter involved in many functions, including mood, sleep, learning, and the regulation of movement, often linked to the reward mechanism in the brain.

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