Why Is Price Lining Is a Valuable Tactic for Marketing

question 30

Multiple Choice

Why is price lining is a valuable tactic for marketing managers?

• A)Price lining results in a greater inventory carrying charge.
• B)A company that uses price lining is able to carry a smaller total inventory and reduce confusion for its customers.
• C)A company that uses price lining has more price markdowns and greater markup.
• D)The price lining strategy allows the company to gain brand loyalty from its targeted segments.

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Definitions:

Groundwater Contamination

The presence of harmful substances in groundwater, resulting from pollutants entering the aquifer system.

Cone of Contamination

A theoretical zone surrounding a drilling site where pollution or contamination can spread, affecting surrounding soil or groundwater.

Anhedonia

A condition characterized by a diminished ability to experience pleasure or interest in normally enjoyable activities.

Unrelenting Lack

A persistent or continuous absence of something needed or desired.