What Is the Basic Assumption Behind Value-Based Pricing

question 17

Multiple Choice

What is the basic assumption behind value-based pricing?

• A)The firm is sales driven.
• B)The firm is both customer driven and competitor driven.
• C)Increased profitability for wholesalers will increase the number of services they are willing to perform.
• D)Consumers are more concerned about price than quality.

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Definitions:

Physical

Relating to the body as opposed to the mind or emotions, or pertaining to material things rather than spiritual ones.

Cognitive

Relating to the mental processes of perception, memory, judgment, and reasoning.

Psychosocial

Pertaining to the influence of social factors on an individual's mind or behavior, and the interrelation of behavioral and social factors.

Heredity

The genetic transmission of physical or mental traits from one generation to the next.