Once a Firm Has Decided on Which Method to Use

question 142

Multiple Choice

Once a firm has decided on which method to use to enter a global market and evaluated the various external variables,it is ready to create a marketing mix.What is the first step in creating the global marketing mix?

• A)Create a new product.
• B)Select the method of promotion.
• C)Collect and analyze market research information.
• D)Decide whether product modification is necessary.

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Definitions:

Net Income

The total profit of a company after subtracting all its expenses from its revenues.

Direct Method

A way to prepare the cash flow statement where actual cash flow information from company’s operations segment is used.

Operating Expenses

Expenses incurred in the normal course of business operations, excluding costs of goods sold and depreciation.

Prepaid Expenses

Costs paid for in advance for goods or services to be received or used in the future, recorded as assets and subsequently expensed over the applicable period.