USWine Producers Only Export About 14 Percent of Their Total

question 171

Multiple Choice

U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink.
-Some companies find it possible to create a successful global marketing mix strategy through an altered communication strategy.Which of the following is an example of such a strategy?

• A)Because clothing is worn much longer between washings in some countries outside North America,a clothing manufacturer had to create a more durable fabric for its line of work clothes.
• B)A bicycle manufacturer learned the same model of bicycle,which is promoted for leisure riding in North America,is excellent for basic transportation in other countries.
• C)Goodyear developed specialized tires for Peruvian roads and weather conditions.
• D)Rubbermaid created different-size dish drainers to meet the needs of consumers in different countries.

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Definitions:

General Adaptation Syndrome

Selye’s stage theory of how we respond to all stressors in a similar way.

Physiological Damage

Harm or injury to the body's structures or functions resulting from disease, trauma, or other factors.

Psychological Damage

Harm that affects an individual's mental health or well-being, often resulting from traumatic experiences or significant stress.

Health Psychology

An interdisciplinary subspecialty of psychology dedicated to promoting and maintaining health and preventing and treating illness.