Once Marketing Managers Have Determined a Global Product and Promotion

question 125

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.Why does entry into many developing nations present special pricing problems?

• A)the rate of capital accumulation exceeds the rate of population growth
• B)exchange rates fluctuate
• C)price discrimination
• D)is a lack of mass purchasing power

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Definitions:

Genetic Locus

A specific, fixed position on a chromosome where a particular gene or genetic marker is located.

X Chromosomes

One of the two sex chromosomes, present in both males (XY) and females (XX), that determine sexual differentiation in humans.

Phenylalanine Hydroxylase

An enzyme that converts phenylalanine into tyrosine, thus playing a crucial role in amino acid metabolism.

Phenylketonuria (PKU)

A genetic disorder characterized by an inability to metabolize the amino acid phenylalanine, leading to developmental problems if untreated.