Once a Firm Has Decided on Which Method to Use

question 142

Multiple Choice

Once a firm has decided on which method to use to enter a global market and evaluated the various external variables,it is ready to create a marketing mix.What is the first step in creating the global marketing mix?

• A)Create a new product.
• B)Select the method of promotion.
• C)Collect and analyze market research information.
• D)Decide whether product modification is necessary.

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Definitions:

Lost

Unable to find one's way; not knowing one's whereabouts.

Own Emotions

The personal experience and awareness of one's own feelings.

Different Emotions

A range of complex psychological states that reflect feelings, thoughts, and behaviors in response to external and internal stimuli.

Neo-Piagetian

A term referring to theories that integrate Jean Piaget's developmental stages with modern understandings of cognitive development, emphasizing the role of information processing.