Maybelline Formulated Cosmetics That Were Designed to Complement the Complexions

question 152

Multiple Choice

Maybelline formulated cosmetics that were designed to complement the complexions of women with various skin types around the world. Which of the marketing mix strategies did Maybelline use?

• A)countertrading
• B)product adaptation
• C)global market standardization
• D)product licensing

---

Definitions:

Federal Government

The national government of a federal country, which holds the authority over matters that affect the country as a whole.

Time-Off Benefits

Workplace policies allowing employees paid or unpaid leave for personal reasons, holidays, sickness, or family care, enhancing work-life balance.

Voluntary Benefits

Optional, employee-paid benefits offered by employers, such as life insurance or healthcare plans, that supplement the core benefits package.

Paramedical Service

Medical services and assistance provided by trained professionals who are not physicians, including emergency medical technicians and paramedics.