Procter & Gamble's Vidal Sassoon Shampoo Smells the Same Worldwide

question 44

Multiple Choice

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide, but the amount of scent used varies from country to country. This is an example of which type of marketing mix strategy?

• A)product trading
• B)product invention
• C)product adaptation
• D)product licensing

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Definitions:

Correlational Research

A type of non-experimental research method involving the observation and statistical analysis of relationships between variables, without determining cause and effect.

Unethical

Behaving in a manner that is contrary to what is morally right or accepted as good practice, often violating accepted moral principles or standards.

Stressful Situations

Events or scenarios that cause a person to experience stress, which is a physiological and psychological response to perceived threats.

Positively Skewed

A description of a distribution that is asymmetric, with a longer tail to the right of the peak, indicating that the majority of values are concentrated on the left.