To Enter the Thailand Market, Toyota Developed the Sohana Model

question 87

Multiple Choice

To enter the Thailand market, Toyota developed the Sohana model. This vehicle is specifically designed to withstand the driving habits and weather conditions in Thailand. It was designed to meet the vehicular needs of the average Thai driver. Which of the marketing mix strategies did Toyota use?

• A)countertrading
• B)product invention
• C)global market standardization
• D)product licensing

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Definitions:

Potholes

Circular holes in the bedrock of a riverbed or a roadway, formed by the abrasion of small stones and sediment whirled around by water.

Swirl

The movement of a fluid in a twisted or spiraling pattern, often occurring in natural systems like air currents and water bodies or in engineered applications.

Sediments

Particles of rock, minerals, or organic matter that have been transported and deposited by wind, water, or ice.

Suspended Load

Fine particles, generally clay and silt, that are carried suspended in moving water.