USWine Producers Only Export About 14 Percent of Their Total

question 171

Multiple Choice

U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink.
-Some companies find it possible to create a successful global marketing mix strategy through an altered communication strategy.Which of the following is an example of such a strategy?

• A)Because clothing is worn much longer between washings in some countries outside North America,a clothing manufacturer had to create a more durable fabric for its line of work clothes.
• B)A bicycle manufacturer learned the same model of bicycle,which is promoted for leisure riding in North America,is excellent for basic transportation in other countries.
• C)Goodyear developed specialized tires for Peruvian roads and weather conditions.
• D)Rubbermaid created different-size dish drainers to meet the needs of consumers in different countries.

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Definitions:

Slavophiles

Individuals or movements favoring Russian culture and traditions over Western European influences, often emphasizing the unique characteristics and values of Slavic peoples.

Modernization

Modernization refers to the process of adopting new technologies, ideas, and social systems, leading to the transformation of economic, social, and cultural life.

Religious Characteristics

Traits or features that mark various beliefs, practices, rituals, and organizational forms of religious institutions.

What Is to Be Done

A political pamphlet written by Lenin in 1902 discussing the role of the vanguard party, workers, and the revolution.