USWine Producers Only Export About 14 Percent of Their Total

question 44

Multiple Choice

U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink.
-Monroe plans to market its shock absorbers in several different global markets.It plans to rely on extensive advertising.Before implementing this plan,what should its advertising manager be aware of?

• A)The least standardized of all advertising media globally is the newspaper.
• B)Some cultures view a product as having less value if it has to be advertised.
• C)Language barriers and translation are rarely a problem.
• D)The hard-sell tactics used in North America work well around the world.

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Definitions:

Korea

A country in East Asia, known for its rich history, culture, and division into North and South Korea in the 20th century.

China

A country in East Asia, known for its long history, vast territory, and significant influence on culture and philosophy worldwide.

Tale of Genji

An early 11th-century Japanese literary work by Murasaki Shikibu, considered the world's first novel, offering a detailed portrayal of court life in the Heian period.

Interior Space

The area or volume within the confines of a building or structure, designed and utilized for human activities and habitation.