Once Marketing Managers Have Determined a Global Product and Promotion

question 125

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.Why does entry into many developing nations present special pricing problems?

• A)the rate of capital accumulation exceeds the rate of population growth
• B)exchange rates fluctuate
• C)price discrimination
• D)is a lack of mass purchasing power

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Definitions:

Small Percentage

A quantitatively minor proportion or fraction of a total amount, often implying a negligible or minor impact.

Cross-Price Elasticity

An indicator of the variance in the demand for a specific item as a result of fluctuations in the cost of a different product.

Chipotle Burritos

A type of Mexican-inspired dish offered by the Chipotle fast-food chain, consisting of a flour tortilla filled with various ingredients such as meat, beans, rice, vegetables, and sauces.

Qdoba Burritos

A brand of fast-casual restaurants known for their Mexican-style burritos and other dishes.