Boeing Company Has Spent More Than $100 Million to Create

question 130

Multiple Choice

Boeing Company has spent more than $100 million to create a major presence in China,complete with a major office complex,a large spare-parts facility,extra training programs for Chinese air crews,and a deal to buy fuselage sections for the 737 from local manufacturers.Asia is the fastest-growing aircraft market in the world.Asian carriers have been a major part of Boeing's sales;Boeing predicts 40 percent of future air-traffic growth will come from Asia-Pacific travel,and it wants those passengers flying on Boeing jets.So Boeing is jointly designing and building an American-Japanese-Chinese plane,all to lock out any European,South American,or even Asian threat to its market.To keep the fate of Asian aerospace in its hands,Boeing is steadily broadening its contractual relationship with Japan's three major players,Mitsubishi Heavy Industries,Kawasaki Heavy Industries,and Fuji Heavy Industries.The Japanese "heavies" make part of the airframe of the Boeing 767 and 20 percent of Boeing's newest plane,the 777.This strategy should ensure Boeing's dominance in Japan.
-Refer to Boeing Company.Boeing has utilized a global vision in marketing its planes in Asia.The company realizes different countries require different strategies but that effective global marketing is a key to success.What is Boeing practising?

• A)global marketing
• B)standard international marketing
• C)global marketing standardization
• D)international marketing vision

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Definitions:

Exclusive Jurisdiction

The sole authority of a particular court to hear and decide on cases within a specific area of law or geographic location, barring other courts from involvement.

Bankruptcy

Bankruptcy is a legal status for individuals or corporations that cannot repay the debts owed to creditors, leading to a court-supervised process of asset liquidation or reorganization to settle the debts.

Divorce

The legal dissolution of a marriage by a court or other competent body.

Diversity-of-Citizenship

A condition in civil law cases where the parties are citizens of different states or a party is a citizen of a foreign country, potentially giving federal courts jurisdiction.