Global Marketers Must Be Careful When Considering the Demographic Characteristics

question 41

Essay

Global marketers must be careful when considering the demographic characteristics of different countries. Why is total population an insufficient indicator of market potential? What other demographic factors should be considered in addition to or instead of population?

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Definitions:

Sales Revenue

The total amount of money generated from the sale of goods or services before any expenses are subtracted.

Credits

Accounting entries that increase liabilities or decrease assets, typically signaling the source of financing or revenue.

Single-Column Purchases Journal

An accounting journal used to record all purchase transactions of a business in a single column, typically for the purchase of inventory on credit.

Cash Payments Journal

A business ledger that documents every payment or cash disbursement made by a company.