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Explain the differences between prospective voting and retrospective voting.What effects do these have on the campaign strategies of the candidates?
McClelland's Need Theory
A motivational theory that identifies three primary needs driving human behavior: Need for Achievement, Need for Power, and Need for Affiliation.
Learned Needs
Psychological needs that are acquired through life experiences and socialization, influencing individuals' behavior and motivations in various contexts.
Affiliation
The sense of connection and belongingness between individuals or groups, often leading to mutually beneficial relationships.
Higher-order Need
A term in psychology referring to needs that go beyond basic survival, such as esteem, intimacy, and self-actualization.
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