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Post-Purchase Evaluation
The process consumers undergo after buying a product, assessing their satisfaction and the product's performance against expectations.
Satisfice
A decision-making strategy that aims for a satisfactory or adequate solution, rather than an optimal one.
Optimal
Refers to the most favorable or desirable condition, level, or outcome in a given situation.
Information Overload
The state of being overwhelmed by the vast amount of information available, making it difficult to make decisions or focus.
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