Examlex
Explain the difference between sociological generalizations about categories of people and the simple stereotypes we hear in everyday life.
Customers' Goals
The objectives or desired outcomes that customers aim to achieve through purchasing goods or services.
Substitute Products
Goods or services that can serve as replacements for each other, satisfying similar customer needs or desires.
Competition
The rivalry among businesses to attract customers and achieve higher sales, profits, and market share.
Discounted Future Profits
The present value of a company's projected future profits, adjusted for time and risk.
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