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Because there is an imbalance of information in a lending situation,we must deal with the problems of adverse selection and moral hazard. Define these terms and explain how financial intermediaries can reduce these problems.
Negative Public Attention
Adverse publicity or scrutiny from the media or public that can affect a company's reputation and business.
Celebrity Spokespeople
Famous individuals who are paid to promote a brand, product, or service, leveraging their fame to influence potential buyers.
Breaching Contracts
Occurs when one party in a contractual agreement fails to fulfill their obligations, leading to a violation of the contract's terms.
Firm Image
The public perception or reputation of a business, shaped by its branding, marketing efforts, and customer experiences.
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