Examlex
Which of the following does NOT appear in the current account part of the balance of payments?
Halo effect
A cognitive bias where the impression of a person, brand, or product in one area positively influences one's opinion or feelings in another area.
Consistency Principle
The psychological tendency for individuals to seek harmony and consistency among their beliefs, attitudes, and behaviors.
Sleeper Effect
A delayed increase in the persuasive impact of a message, where the message becomes more effective over time after the initial exposure.
Buzz
The word-of-mouth communication that customers generate about a product, service, or company, often seen as a powerful marketing tool.
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