In One of the Earliest Studies on the Link Between

question 33

Multiple Choice

In one of the earliest studies on the link between interest rates and money demand using United States data,James Tobin concluded that the demand for money is

• A)sensitive to interest rates.
• B)not sensitive to interest rates.
• C)not sensitive to changes in income.
• D)not sensitive to changes in bond values.

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Definitions:

Market Orientation

A business philosophy where the focus is on identifying and meeting the needs and wants of customers through product innovation and customer satisfaction.

Natural Monopolies

A market structure where a single firm can provide a good or service to an entire market at a lower cost than if there were multiple firms due to economies of scale.

ROI

Return on Investment, a performance measure used to evaluate the efficiency or profitability of an investment.

Marketing Concept

A business philosophy suggesting that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target markets.